How to survive in the globalized economy?

With rapid advance in globalization of economy, the industrial world has been changing in pursuit of efficiency and growth. The way of business has been varied and sophisticated accordingly, and it becomes more amd more difficult to have an appropriate outlook on the economic surroundings.
Years of experience or a rule of thumb used to work effectively, but such sense of values can not always be sufficient to foresee things in the business field. In order to survive in the competitive market place, it is required to review and have a different look at intercompany operating system and corporate organization which would be the same as always be.
We, as Eisin personnel, will aim at realizing corporate progress and growth through effectively adapting ourselves to the changes in environment which new era dynamically generate. Feasibility study as well as research and development will be the most important role of Eisin, and these are to be the core functions to lead group companies of Toku to having ability to reform by themselves to keep up with the possible changes in the economic circumstances.

We will provide new values for the customers.

To give shape to corporate philisophy, we are working together with Toku Pneumatic Tool Manufacturing Company which is responsible for manufacturing and Toku Pneumatic Company which is responsible for sales, so that all of the corporate group efforts can be focussing on the customers' satisfactions which, we believe, will only be the source of benefit we could expect to have.
Separated from Toku Pneumatic Tool Manufacturing Company, the engineering division handling designing and R&D and the sales & delivery division are now belonging to Eisin. This transferense within the group companies is to define the role of each corporate body, furthermore aiming at growth and progress even if the state of world economy should not be in favourable environment.
To accomplish our aim, we will continully improve ourselves to develop new products which will create new values and dig up potential demand in the market place. As for the sales, we expect much about the emerging countries like BRICs and the rising countries of Asia. Great deal of our sales efforts will be put into these areas under the new brand name of Eisin, providing new values for the market.

How to satisfy customers?

As a management concept, we declare a "customer oriented" policy. This is beyond the idea of, what is called, "customers' satisfaction". Our thought is that the source of our benefit comes from customers' satisfaction in every phase of our activities and communications with them. In other words, customers' satisfaction not only comes from their getting the visible values such as products or service, but comes from receiving invisible values like technical knowledge or good faith we present and as a result of their satisfaction, we could have considerations from them in return. Our principle is to have the customers satisfied with both visible and invisible values we are able to offer.
This corporate principle has been basically adopted in Toku Tool Manufacring Company for many years. Based on this principle, we will accelerate the intercompany innovations, applying same to management control, sales training, market research and product development.
In order to achieve our highest goals, it should be inevitable to enhance quality of overall intelligence we could have and training program for personnel skillup. Capability to accurately anayize huge amount of information sourrounded with us is most important, and in this sence we will strive for intercompany training to bring out sales staff and engineers having views from global viewpoint and innovation oriented consciousness. Succeeding Toku group companies from generation to generation is always our ongoing mission. Strong and steady steps to achieve our goals have been already taken.